Partnership with Corvus Insurance Brings Wingman Cyber™ to Tarmika
Boston, MA: Tarmika is thrilled to announce Corvus Insurance as our newest partner for Cyber Liability. This partnership will bring Corvus’s Wingman cyber liability products into Tarmika’s platform. “We are thrilled to welcome Corvus onto the Tarmika Bridge platform.” Said Patrick Mulroy, Head of Distribution at Tarmika, “Cyber Insurance coverage is incredibly important to businesses […]
4 Things for Agencies to Consider When Investing in Technology
As an independent insurance agency owner, you’ve seen the industry evolve. You might be a second-generation owner who’s looking to upgrade your agency’s tech stack. Or you may have made the transition from a captive to an independent agent. Whatever the reason is, your agency is now thinking about investing in technology – but where do […]
Customer Success, Customer Support & the Customer Journey
Customer Success and Customer Support are two different components to a customer’s journey at any business. The customer journey begins the moment a customer first interacts with your company’s product or service. And it grows as touch-points are made throughout the relationship. The end goal for these two teams should be to turn clients into […]
How to Redesign Your Agency’s Website: 6 Steps to Help You Prep and Launch Your New Site
The start and ending of any project can be the most intimidating part. Building and launching a website is no exception. So it’s important that you break down this overwhelming process into simple steps. Whether you are rebuilding an existing site or starting from scratch, these steps will help streamline the process and help make […]
5 Social Media Marketing Tools in 2021 Every Agency Should Use
In the past couple years, conversations about the death of social media have been ever present – especially when it comes to discussions about social media marketing. While the antiquated system of planning out social media content months in advance is changing. The presence of social media in your marketing plan remains essential. Shifts in […]
Why Small Insurance Agencies Should Explore Insurtech
We’ve noticed a trend: it seems that when small, local agencies hear the word “insurtech,” they may automatically assume that it’s not meant for them. (spoiler alert – not true) They may think “we can’t afford this” or “we aren’t big enough to need this.” In many cases however, small independent agencies are those who […]
A Responsive Website: What It Is, and Why You Need One.
Having a website for your agency is a necessity. (See: 5 Things Every Agency Needs for Marketing) This is important, but it isn’t enough, you need to make sure your website is responsive and Search Engine Optimized (SEO). So what makes a website responsive? A responsive website is one that is able to work seamlessly […]
How to Create a Marketing Strategy for Your Agency
All businesses tend to have one major goal in mind: growth. Growing their business by expanding their client base, reaching as many consumers as possible, and building their internal support staff. But how do you grow in a society where there are thousands of companies all competing for the same goal? Well, this is where […]
Developing a Brand Identity for your Agency
Every agency, no matter the industry, should create and follow a brand style guide. A brand style guide is the heart of your agency’s personality and it should include the following: Brand color palette Typeface Brand voice Logos Brand color palette Choosing your company colors may seem like a fun and simple process, but it’s […]