Partnership with Corvus Insurance Brings Wingman Cyber™ to Tarmika

Corvus Insurance | Tarmika

Boston, MA: Tarmika is thrilled to announce Corvus Insurance as our newest partner for Cyber Liability. This partnership will bring Corvus’s Wingman cyber liability products into Tarmika’s platform. “We are thrilled to welcome Corvus onto the Tarmika Bridge platform.” Said Patrick Mulroy, Head of Distribution at Tarmika, “Cyber Insurance coverage is incredibly important to businesses […]

4 Things for Agencies to Consider When Investing in Technology

As an independent insurance agency owner, you’ve seen the industry evolve. You might be a second-generation owner who’s looking to upgrade your agency’s tech stack. Or you may have made the transition from a captive to an independent agent. Whatever the reason is, your agency is now thinking about investing in technology – but where do […]

Customer Success, Customer Support & the Customer Journey

customer success image

Customer Success and Customer Support are two different components to a customer’s journey at any business. The customer journey begins the moment a customer first interacts with your company’s product or service. And it grows as touch-points are made throughout the relationship. The end goal for these two teams should be to turn clients into […]

5 Social Media Marketing Tools in 2021 Every Agency Should Use

In the past couple years, conversations about the death of social media have been ever present – especially when it comes to discussions about social media marketing.  While the antiquated system of planning out social media content months in advance is changing. The presence of social media in your marketing plan remains essential.   Shifts in […]

Why Small Insurance Agencies Should Explore Insurtech

We’ve noticed a trend: it seems that when small, local agencies hear the word “insurtech,” they may automatically assume that it’s not meant for them. (spoiler alert – not true)  They may think “we can’t afford this” or “we aren’t big enough to need this.” In many cases however, small independent agencies are those who […]

A Responsive Website: What It Is, and Why You Need One.  

Having a website for your agency is a necessity. (See: 5 Things Every Agency Needs for Marketing) This is important, but it isn’t enough, you need to make sure your website is responsive and Search Engine Optimized (SEO).  So what makes a website responsive? A responsive website is one that is able to work seamlessly […]

How to Create a Marketing Strategy for Your Agency

tarmika_laptop

All businesses tend to have one major goal in mind: growth. Growing their business by expanding their client base, reaching as many consumers as possible, and building their internal support staff.  But how do you grow in a society where there are thousands of companies all competing for the same goal? Well, this is where […]

Developing a Brand Identity for your Agency

Every agency, no matter the industry, should create and follow a brand style guide. A brand style guide is the heart of your agency’s personality and it should include the following: Brand color palette Typeface Brand voice Logos Brand color palette Choosing your company colors may seem like a fun and simple process, but it’s […]